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Tag: trademark

Four Reasons a Business Should Register a Brand Name as a Trademark

Your brand name is valuable. A brand name that has been registered as a trademark is even more valuable. Here are a few reasons why. A Certificate of Registration from the USPTO Provides Powerful Legal Protection By registering your trademark, you will be able to seek legal recourse if: Another company uses your brand name or something very similar A counterfeiter imports and offers goods or services under your brand name or something very similar […]

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What You Can and Cannot Register as a Trademark

Your business, your ideas, and your art are important to you. You have spent years dreaming up these ideas. And sharing them with the world increases the risk that someone could copy what you have created. One powerful way to protect your work is filing for trademark registration. But you cannot register a trademark for just anything.  Learn the rules of what is and is not possible to register as a trademark before you file […]

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A Tale of Tasty Tacos Shows the Importance of a Strong Trademark

Tasty tacos. It is a meal people enjoy eating… and now it’s making trademark history.  This story is an excellent lesson in why a business should choose a strong trademark and not a merely descriptive trademark. In 1961, Richard and Antonia Mosqueda opened Tasty Tacos, Inc., a Mexican restaurant that became known for high-quality Mexican food in Des Moines, Iowa. They registered the trademark, TASTY TACOS, with the United States Patent and Trademark Office (USPTO) […]

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Can You Register a Scent as a Trademark?

You have a product with a very specific smell. It makes your product absolutely unique. In fact, the scent is so unique that you want people to associate it with your product and nothing else. Can you register the scent as a trademark? It is possible to register a scent as a trademark. Play-Doh has done it. Even a sewing thread has done it. But no products that were created to deliver a specific smell […]

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