The Trademark Changing the Face Of Ethical Consumption
Marks Gray Mar 30, 2023 in Trademark
Tag: #trademarkregistration
As veganism continues to grow in popularity, more consumers are becoming conscious of the impact their food choices have on their health. With an increase in demand for vegan products, more companies in the consumer market are claiming their products are vegan – even when this is not the case. Unfortunately, it can be challenging for the average consumer to know how consumer goods are grown or manufactured. That is where The Vegan Trademark comes […]
Continue ReadingQuantifying the Financial Value of Intellectual Property Assets
Crystal Broughan, Intellectual Property Attorney May 13, 2022 in Assets
What is the value of your company’s trademarks? What about the patents or copyrights you hold? Is the value of those intangible assets reflected anywhere on the company balance sheets? Trademarks, patents, and copyrights are often used as collateral for loans that companies obtain from banks. Merger and acquisition (M&A) agreements, if done correctly, include inventories of IP assets (both registered and unregistered) because those intangible assets bring value to the sale of the business. […]
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