News & Resources

Tag: trademark

Taco Tuesday Trademark

Sometimes your business does not need to register a mark to make headway in its marketing – sometimes it is more beneficial to file a Petition for Cancellation of a trademark before the Trademark Trial and Appeal Board (TTAB).  This action may help if ownership of the mark by another is getting in the way of your business being able to use it, even if you do not want to keep its usage all to […]

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Trademark Infringement Case Challenges Courts to Define How the Lanham Act Applies Abroad

We have talked about the Lanham Act previously in regards to how it helps define the U.S. trademark registration system. A recent case involving a U.S. company and its European distributor brings up a specific question about the Lanham Act: does it apply to international infringement? Hetronic’s Case Our focal case involves Oklahoma-based company Hetronic, a maker of radio remote controls, and their European distributor, Abitron. If what Hetronic alleges is true, one could describe […]

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Quantifying the Financial Value of Intellectual Property Assets

What is the value of your company’s trademarks? What about the patents or copyrights you hold? Is the value of those intangible assets reflected anywhere on the company balance sheets?   Trademarks, patents, and copyrights are often used as collateral for loans that companies obtain from banks. Merger and acquisition (M&A) agreements, if done correctly, include inventories of IP assets (both registered and unregistered) because those intangible assets bring value to the sale of the business.  […]

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Marks Gray Grows Its Intellectual Property Practice

Exciting news: The team of Mitchell Ghaneie Law is joining Marks Gray. This will make us one of the region’s largest full-service intellectual property practices.  With the additions, our new practice team will include three attorneys and two registered patent agents. Overall, Marks Gray has grown to 28 attorneys and a total of 60 employees. Our new team members strengthen Marks Gray’s position in the market. Now we can provide the full-service intellectual property legal […]

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Rogue Little Caesars Face Trademark Infringement

Franchise business operations are heavily governed by rules. These rules make it possible to both protect and share the intellectual property of the central business’s marks. When the rules are violated, the mutual commercial relationship breaks down. In Seattle, WA, several rogue Little Caesar franchises continue to serve and deliver pizza and chicken wings – after their franchise agreement was terminated in July of 2021.  Little Caesar Enterprises and LC Trademarks, Inc. have sued for […]

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Fighting For the Teardrop: Hershey Threatens Trademark Infringement

Hershey Co. has threatened a trademark infringement lawsuit against a California keto-cookie brand known as The Cookie Department. The alleged infringement stems from a shape that most of us know (and some of us love), the iconic teardrop shape of a chocolate chip. As part of its trademark infringement claim, Hershey asks that The Cookie Department: Halt using the chocolate chip shape in its packaging and online map symbols Hand over profits received through this […]

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