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Tag: Trademark Licensing

The Pros and Cons of Trademark Licensing

With a trademark licensing agreement, a registered trademark owner (the licensor) receives a negotiated royalty in exchange for allowing another party (the licensee) to use the licensor’s trademark. The licensor receives revenue for the use of their mark without the expenses and risks of product manufacturing, marketing, and sales. The licensee, in turn, has an opportunity to use the trademark without the expenses and risks of research and development. When employed properly, a trademark license […]

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