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Tag: trademark creation

The Creation of Trademarks – Cooperation Between Marketing and Legal Professionals

In May, I attended the International Trademark Associations (INTA) Annual Conference in Boston. One session I found particularly interesting involved marketing professionals and trademark lawyers discussing how to work together to create a strong brand for a client. In my experience, I usually get a call from a client’s marketing department after they have gone through the creative process and selected a new brand for a product or service. The panel discussed having the trademark […]

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