News & Resources

In the Eyes of the Consumer: US Supreme Court Rules “Booking.com” Is Protectable Trademark

In the Eyes of the Consumer: US Supreme Court Rules “Booking.com” Is Protectable Mark

Written by Guest Author, Marks Gray Summer Law Clerk Julianna R. Favale On Tuesday, June 30, 2020, the United States Supreme Court, in an 8-1 ruling, upheld a lower court ruling that “Booking.com” is eligible for federal trademark registration. It was a long time getting there for the online travel company. Beginning in 2012, Booking.com B.V. filed numerous applications to register Booking.com as a trademark with the United States Patent and Trademark Office. However, the […]

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Words Have Power, So BOLDLYWRITE!

Communication via the written word is a talent that many people attempt to master. Maybe you dream of writing a novel but do not have any idea how to start. Or you have a blog that you are struggling to maintain. However you’re struggling with writing, you might consider talking to writing coach Karina Cadora at Karina Cadora Teaches, LLC. Karina is a writing coach and editor with over 20 years of experience teaching writing […]

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Use In Commerce – Are Your Specimens Acceptable?

Filing a trademark application can be challenging for some businesses, especially when it comes to acceptable specimens of use in commerce. The USPTO has very specific guidelines on what is acceptable. And they have become stricter in the past two years about what they will accept. So here are some tips for selecting a good specimen: Make sure the specimen has the trademark that you are registering on the specimen. The exact same trademark, not […]

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Download My Free eBook “Trademark Basics and Best Practices for Businesses”

In my many years as an IP attorney, I have helped businesses with countless trademarks. Over this time, I have not only become well-acquainted with trademark law and the value and reasons for registering a trademark, but also the types of questions and concerns people typically have about the process. Because of this, I compiled some of my advice and knowledge in an eBook — Trademark‌ ‌Basics‌ ‌and‌ ‌Best‌ ‌Practices‌ ‌for‌ ‌Businesses. It is now […]

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Time to Tell a Story

Now is a time when many businesses are rethinking their marketing and branding strategies in an effort to distinguish their business from their competitors. One helpful way to do this? By telling your business’s story. At the heart of every business is a story that creates the culture and path of that business. ASTORYO® is a local business that helps businesses and individuals share their stories with anyone who wants to learn or just be […]

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What Is a Specimen of Use in Commerce for Trademark Registration?

Have you ever had a trademark application rejected because the specimen of use in commerce was not acceptable? This can be very frustrating if you do not understand the United States Patent and Trademark Office’s (USPTO) requirements for submitting specimens. An applicant for trademark registration must attach specimens of the trademark being used in commerce when an in-use application is filed or a Statement of Use is submitted (for an intent-to-use application that has received […]

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