News & Resources

Tag: trademarks

Words Have Power, So BOLDLYWRITE!

Communication via the written word is a talent that many people attempt to master. Maybe you dream of writing a novel but do not have any idea how to start. Or you have a blog that you are struggling to maintain. However you’re struggling with writing, you might consider talking to writing coach Karina Cadora at Karina Cadora Teaches, LLC. Karina is a writing coach and editor with over 20 years of experience teaching writing […]

Continue Reading

State University of New York Sues Former Students for Using Trademark

It is no secret that universities have become big brands doing even bigger business. You are also probably not surprised to hear that alumni pride for nearly every well-known university is just as big.  But SUNY’s lawsuit against two former students is an illustration of when alumni pride may just cross the line.  SUNY Gives Alumni Business a Crash Course on Trademark Infringement Two SUNY alums have been doing business as Triple O Entertainment for […]

Continue Reading

Consumer Surveys in Trademark Infringement Cases

Last week, I had the pleasure of attending the Defense Research Institute (DRI) Intellectual Property Litigation seminar in Austin, Texas. During the course of the seminar, I had the opportunity to talk with an expert in consumer surveys for trademark infringement cases. Cynthia Cohen, Ph.D. with Verdict Success explained that pilot consumer surveys can often be used early in a case to help gauge whether there is likelihood of confusion among consumers with a client’s […]

Continue Reading

Tips for Business Owners: Develop a Trademark Enforcement Plan

You have invested time, money, and resources into the development and registration of arguably one of your company’s most valuable assets – its trademarks. The next step is developing a trademark enforcement plan to actively protect the trademarks. Although the idea may seem daunting, the core of a trademark enforcement plan boils down to three simple steps: monitor the markets in which your trademarks are used (e.g., restaurant services, clothing, toys, computers), consult an intellectual […]

Continue Reading