News & Resources

USE IT OR LOSE IT! Consistency in the Use of Your Trademark – Why Is It Important

It is not enough to just register your trademark. You must use it – or lose it. To maintain trademark rights, your trademark must be continuously used in commerce. The mark must appear prominently and consistently on labels or packages of goods and on all marketing materials for services. Trademarks are used to distinguish goods or services from those of their competitors. Consistent use helps customers know a product or service comes from a single […]

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Intellectual Property Attorney Crystal T. Broughan to Speak at INTA Panel Discussion

Shareholder Crystal T. Broughan will be speak at the International Trademark Association’s (INTA) Career’s in Trademark Law: A Panel Discussion for Law Student event on October 11, 2017 at Florida State University College of Law, in Tallahassee. Legal professionals will share their thoughts and advice about the numerous career opportunities in the field of trademark law.The panel discussion is designed specifically for law students.  Shareholder Crystal Broughan’s practice focuses primarily on intellectual property matters such […]

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Beyoncé Files Trademarks for Newborn Twins’ Names

In June of 2017, Beyoncé Knowles-Carter’s holding company, BGK Trademark Holdings, filed trademark applications with the USPTO for the names of her newborn twins – Rumi Carter and Sir Carter – in 15 classes of products, including fragrances, cosmetics, key rings, baby teething rings, buggies, mugs, water bottles, hair ribbons, playing cards, bags, sports balls, rattles, and novelty items. If you are familiar with the pop superstar, you may wonder, “What about Blue Ivy?” Well, […]

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When Not to Register a Trademark

Trademarks are a fantastic way to secure your brand. But how do you know if you really need to invest the time and expense in registering a trademark with the United States Patent and Trademark Office (USPTO)? There are at least four reasons a trademark registration may not be necessary. Use is limited. Is your product use limited to a certain location? Is the trademark needed only for a brief period? If you can answer […]

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Trademark Co-Existence Agreements in an Internet World

Have you ever noticed on the internet two businesses functioning under the same or similar trademarks? This is not an uncommon occurrence, but if each business is producing different products or services, there is usually no problem. If the businesses are selling similar products and services in different geographical areas, there may not be a problem. The trademarks are still able to maintain their main function: to distinguish a company’s goods or services from its […]

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Trademark Tip: Why to Register in Black and White

  Consider registering your trademark in black and white. This protects trademark use in all colors, rather than only limiting protection to the colors provided in a color image. If color is vital to your brand, consider two applications: one in black and white and one in your brand colors.

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