News & Resources

USPTO’s New Program to Combat Trademark Application Fraud

The United States Patent & Trademark Office (USPTO) launched a pilot program allowing users to protest trademark applications filed with improper specimens that are digitally created, altered, or fabricated. This program was implemented to combat the growing problem with illegitimate filings, particularly those from China. Many of these fraudulent applicants are not actually using their marks in the United States. Instead they doctor specimens to reserve the rights to the mark, often by adding text […]

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Trademark Searches: A Cost Saving Measure Often Ignored – Part 2

When companies set out to establish a new brand for their company, they often skip one important step: the trademark search. This may save a little money in the short-term… only to cause much larger expenses and problems in the long-term. In my previous blog post, I discussed why trademark searches are so important. Here I’ll talk about how to budget for your search. Budget Considerations and Types of Searches When creating a new brand, […]

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Trademark Searches: A Cost Saving Measure Often Ignored – Part 1

Businesses often overlook a simple but critical step in establishing a new brand for a company, product, or service: a trademark search. The first step in a trademark strategy for the adoption and protection of a new word or design mark should be the search process. Often, clients do not budget for a trademark search or ask for a scaled-down search process to save money. In today’s business environment, the value of establishing a strong […]

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JBA Franchise, IP & Tech Law Committee Meeting

On March 27, 2018, The Jacksonville Bar Association Franchise, Intellectual Property & Technology Law Committee met for a lunch and learn. The featured speaker, Assistant Professor Amanda Reid Payne presented “2018 Lessons Learned and Cases to Watch,” a summary of IP law case updates. As the committee chair, Crystal Broughan organized the event, which included great discussions on copyright, patent, and trademark cases. Several students from Florida Coastal School of Law attended the meeting in […]

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Avoid Naked Licensing

When business owners develop a wonderful product, often other people want to sell the product or use the trademark to develop other products. For example, a business develops a popular tasty rum and sells it under a registered trademark, YUMMY. Friends of the creator want to make rum cakes and rum sauces using the YUMMY mark. The two parties may end up negotiating a licensing agreement regarding the products and trademark. If the license agreement […]

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Broughan Taught an Intellectual Property 101 Course on March 13, 2018

Attorney Crystal Broughan taught an Intellectual Property 101 Course at the Jim Moran Institute for Global Entrepreneurship on Tuesday, March 13, 2018. The institute is part of the Florida State University College of Business. The institute opened a Jacksonville office to provide executive level training to well-established small business owners. The goal of the class series is to help seasoned business owners think differently and more efficiently. Learn more about the Jim Moran Institute for Global […]

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