For many start-ups and existing small businesses, funding and resources are tight, so they necessarily take great care when deciding where to invest their money. However, one place that many businesses unfortunately overlook is planning for and protecting their intellectual property (IP). The value of IP in the US has been estimated as being around $10-$15 trillion. And when assessing the value of IP for your company, it may mean the difference between big-time success […]Continue Reading
Accused of Trademark Infringement: Do You Have Insurance?
As more businesses use the internet to advertise their goods and services, more business owners are discovering copyright and trademark infringement issues that impact their businesses. People duplicate photos, logos, portions of books, manuals, and websites that they find on the Internet – but they don’t obtain permission from the original owner of the copyrighted work or trademark. Since business owners are increasingly beginning to understand the value of protecting their trademarks and obtaining copyright […]Continue Reading
Trademark Tip: Why to Register in Black and White
Consider registering your trademark in black and white. This protects trademark use in all colors, rather than only limiting protection to the colors provided in a color image. If color is vital to your brand, consider two applications: one in black and white and one in your brand colors.Continue Reading
Options for Protecting Original Software Code
Protecting your original software code allows you to gain control over how your idea is distributed to the public. Do you want it to be open source? Licensed? Kept secret? Furthermore, without legal protection, you could even be prevented from using your own code in certain situations. There are three main ways to protect your code: trade secret, copyright, and patent. Trade secret A trade secret is proprietary information that gives an individual or company […]Continue Reading
Trademark Searches: A Cost-Saving Measure Often Ignored
Businesses often overlook a simple but critical step in establishing a new brand for a company, product or service, a trademark search. The first step in a trademark strategy for the adoption and protection of a new word or design mark should be the search process. Often, clients do not budget for a trademark search or ask for a scaled down search process to save money. In today’s business environment, the value of establishing a […]Continue Reading
How Do I Handle Every Day Copyright Issues?
Ooops…I made a Mistake! What do I do now? Copyright issues permeate every aspect of our lives in the electronic age. Clients regularly contact me regarding images they obtained from a third party website and used on their own website or in a presentation. Usually, the client has obtained a cease and desist letter from a stock photography company instructing the client to cease using the image(s) and to pay the stock photography company a […]Continue Reading